The GREEN KEY certificate is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. Today, vacationers or professionals on the move can choose to reduce their environmental impact and assert their social responsibility by choosing places with the CLEF VERTE label in France or GREEN KEY in 65 other countries. Developed in France since 1998 and now present on five continents, the CLEF VERTE / GREEN KEY tourist ecolabel is the first international sustainable tourism label for tourist accommodation and restaurants.


Hotels, campsites, bed&breakfasts, holiday parks, youth hostels, conference centers, restaurants are committed to a high-performance environmental approach with the aim of constantly evolving towards the best practices recommended by the GREEN KEY ecolabel.

Implementation of an environmental policy and a socially responsible approach, intelligent waste management (reduction, collection and recycling), control of energy and water consumption, responsible purchasing (in particular for the food and maintenance), active customer awareness: these are all criteria of the GREEN KEY label which are taken into account by the labeled establishments.


To know more

To find out more the GREEN KEY team is present all year round to support all actors of the tourism industry, exchange best practices and advise them, in order to allow the development of a sustainable, ecologically virtuous and socially responsible tourism.


Discover in the downloadable brochure in the link below, the cosmetics manufactured by GROUPE GM which meet the expectations of the Clef Verte label :

1- the use of eco-designed packaging (Soaps in paper or cardboard packaging – Ecopump and Ghost bottles made of recycled plastic or plastic from sugar cane – Ecosource and Ecofill refillable dispensers) ► Compliance with the CLEF VERTE 92 criteria

2- and for some products, the use of formulas benefiting from certification or an ecological label (Ecolabel, Nordic Swan Ecolabel, Cosmecert, Organic Cosmetics) ► Compliance with the GREEN KEY 109 criteria



Download here the full brochure of Groupe GM products refrenced by Green Key :


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